“The goal was audacious and completely original: to make a cigar that tasted like the heavy, pounding drum beat on the lead-in to the Led Zeppelin classic ‘When The Levee Breaks.” – Cigar Aficionado Magazine / The 25 Best Cigars of the Year 2012
The concept for Headley Grange came somewhere in the Summer of 2011 while we were in the midst of finalizing the blend that would become our first release, Four Kicks. A tweet was posted to the effect of, “I wish we could blend a cigar that tastes the way the drums sound on ‘When The Levee Breaks.” The steady sound of John Bonham’s drums on that track are unforgettable: heavy, plodding, ominous, and thick. What may not be as widely known as that signature drum sound, is that Headley Grange is a former poorhouse built in 1795 in Headley, East Hampshire, England, UK. Headley Grange is best known as a recording venue in the 1960s and 1970s. The acoustics of the room at Headley Grange in which ‘When The Levee Breaks’ was recorded is what is credited in large part for giving Bonham’s drum lead-in on that track that unmistakable sound.
In August 2012, one-thousand boxes of one vitola (Estupendos) were released at the IPCPR trade show in Orlando, as a sneak-preview of what would later become the official 2013 launch of Headley Grange. Those 1,000 boxes sold out in a matter of 2 1/2 days and the industry ‘buzz’ about Crowned Heads soon-to-become second brand quickly spread. By the end of 2012, Headley Grange was on numerous “Best Cigars of 2012” lists, including Cigar Aficionado Magazine’s “The 25 Best Cigars of The Year 2012.”
Headley Grange is a truly unique blend that has been described as “big, bold, and gutsy.”